Niche Marketing For Bigger Profits

by Ray Edwards

Today’s topic is: How to tap the profit power of niche marketing.

Many people think that you can’t make a profit with niche marketing. Ed Dale and Fred Kerr popularized niche marketing with their course, “Underachiever”. However, since that course isn’t available anymore, people assumed that niche marketing is dead.

They couldn’t be more wrong! Niche marketing is alive and well. It is still possible to make a healthy profit using this technique. A close friend uses niche marketing to sell to obscure markets over the Internet. He earns about $8000 each month, and his business is still growing! You can learn from great Internet teachers specializing in marketing.

Dr. Andrew Jones started out as my client. Over time, he became my student and my friend. He started in a niche market with a small $27 e-book that has grown into a $15,000 per month business. His business is still growing, too.

How does this work? Well, I teach that in my coaching program. As of this writing, there are a few spots left. You can check it out at this site, if you’re interested: http://www.rayedwards.com/letmein, “5k In 30 Days”. If there is any room left, I’d love to have you join us.

The purpose of my article, though, is not to sell you my coaching program. What I want to do is sell you the idea that niche marketing works and is still quite a profitable option. In fact, I’d like to give you 5 steps to building your niche market empire fast and easy. Admittedly this is a broad overview. But, these are steps you can do yourself, without giving me any money or finding the information yourself! They will require some work, but you already know that, right? You know that you aren’t going to just push a button and have money come spewing out of your CD Rom drive.

Follow these steps, and start your niche market today!

Locate a product. I say “locate”, not “create”, because a lot of people are intimidated by product creation (even though product creation is the easiest thing in the world to do!). The easiest thing that you can do is locate products by finding private label rights packages that give you the right to re-publish product that has already been created. Now, you may think that these products are not worth your time, because everyone’s already seen them, or they don’t work, or, or, or The startling truth is that while many people are on private label rights sites, very few actually use those products. So, if you do a good job re-packaging the product, change the title, change the graphics, and you can have a ready-made product in a very short time. I promise you can do this in less than an hour. Just pick one, don’t look for the perfect one! Less than an hour!

Set up your sales page and testing software. Most private label rights packages come with a pre-written sales page. Ideally, you don’t want to use this forever, but it’s a good place to start; then you can test it using Google’s Website Optimizer and tweak it to improve your sales.

Accept payments through Paypal or Clickbank. Both of these sites will process payments for a small fee. Don’t drive yourself crazy setting up your site to accept credit cards - these folks make it quick, easy, secure, and inexpensive.

Use Adwords to drive traffic. Set up an Adwords account with Google and go through the great tutorials Google provides to learn how to use it. It’s easy!

Go back, Jack, and do it again!

I have one last piece of advice for you. Many people have picked “How to make money online” as their niche market. While a lot of people make money with this approach, the competition is fierce! Try to pick a less-competitive market to begin with - you won’t have to deal with sophisticated competition, and your hard work will pay off in better rewards.

About the Author:

For an inside look at the techniques of a top direct response copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice. This and other unique content ‘copywriting’ articles are available with free reprint rights.