Read Books, Boost Conversions

by Ray Edwards

Are you interested in getting better results from your copy? There are many great books on copywriting and marketing that can help you. You can learn how to write copy that sells by reading books on the subject. Even books that are on different topics can improve your writing skills.

Great writers improve their writing by reading books. This is a great way to improve your skills in the copywriting field, too. Today, I’ll offer you a few suggestions for books that will quickly boost your copywriting results.

Of the four books that I recommend, three are on copywriting. The fourth is off-topic, but still offers valuable advice on selling your product or service.

First, I would recommend Robert Collier’s wonderful tome, The Robert Collier Letter Book. Collier himself wrote many of the ads featured in his book, a classic in the copywriting and marketing field. The language is old-fashioned, even quaint, but the basic principles are powerful.

My third choice is Reason Why Advertising, by John E. Kennedy. While it is not easy to find, it is highly-recommended. I’ll provide you with resources to find this book, among others, at the end of this article.

My final choice may raise a few eyebrows, but it’s not as silly as it seems. Green Eggs and Ham is not about copywriting, true. But it IS about selling! Enjoy this Dr. Seuss book at any time - with a fox, in a box or with a mouse, in a house.

It may seem silly to read a children’s book to improve your business, but this book is all about persistence in making a sale. Dr. Seuss teaches us valuable marketing lessons which we can apply to our advertising strategy. Convert more clients into buyers - read Dr. Seuss!

As promised, I have a good resource for you, and here it is: www.SFSBookstore.com. This site is run by a friend of mine named Bret Ridgeway of Speaker Fulfillment Services. He specializes in hard-to-find books on marketing and copywriting. It’s well worth taking a look there.

Finding and reading good books on copywriting and marketing is one of the best investments you can make for your business. The books I’ve suggested represent a very inexpensive way to start your copywriting and marketing library. They won’t cost you an arm and a leg, but they will pay you back in ways you can’t even imagine. But, trust me, these are some of the best investments you can make in your copywriting skill set.

About the Author:

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