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Five Things Not To Do When Approaching A Possible Partner

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by Robert Paul Williams

Approaching a potential online joint venture partner can be intimidating. Here are five Dos and Don’ts to get your partnership off on the right footing.

1. Don’t be doubtful. You can literally kill your chances of success by believing your potential jv partner won’t see the benefit of your proposal.

Do contact your possible business partner with sincere friendliness regardless of how you contact them. Sincerity can be sensed. First impressions are lasting. Approach a potential partnership with an attitude that speaks of possibilities and mutual benefits.

2. Don’t spell out to your possible business partner how you can benefit from him. Most people don’t want to hear what they can do for you. That makes sense doesn’t it? After all, how often do we hear, “what do you want” as a response to sincere friendliness?

Do tell your potential JV partner how they will benefit. Put emphasis on what they will get by partnering with you. Will this increase their income? Can they add more people to their opt-in list? Will they benefit by expanding on their product line? Give them the impression that you discovered that a partnership would be mutually beneficial.

3. Don’t make your sales pitch on first contact. If you just jump in their with your proposal, you will just turn people off. Consider your potential partner’s point of view. Ask yourself, what type of approach would earn your willingness to listen? I am sure you will agree that the hard sell just doesn’t work.

Do initiate contact with sincere compliments and weave your presentation into your conversation. Be upfront and let your contact know why you are seeking to partner with them. Do your homework and research your potential prospect’s business. You will definitely make points with them if you are knowledgeable about their business. Present your proposal with facts specifically beneficial to your potential JV partner. Be sure to ask questions along the way.

4. Don’t expect an immediate answer. You’re excited about working out a JV partnership and that is understandable; however, you’ve had plenty of time to think about it. The idea is new to your partner and they need time to mull it over.

Do give your partner time to think about it. You can either make a date to check back in to see if they have any questions, or you can leave it open ended and contact them again if you don’t hear from them after a few days.

5. Don’t be inflexible. Entering into a potential joint venture doesn’t get far if you are dead set on how it will go.

Do be willing to create a plan together. Keep in mind that over time, a JV partnership will bring in more money, contacts, and clients in addition to a new business partner. You must work out the details together with a give and take attitude. Show that you are intelligent, professional and well informed.

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