Property Auction Tips For The Faint Hearted !

by Paul Costello

* When advertising your home, there are three essentials for a great auction advertisement. The first is a headline that grabs your audience’s attention. When writing your headline, use the best, most exciting features of your home in the headline, such as “Fantastic Ocean Views!” or ” City Centre Attraction” You want your headline to be interesting enough to catch the potential home buyer’s attention. You want them to read your advertisement about your home. By gaining their interest they will be interested enough to see your home before they visit anyone else’s.Who knows they may even click ‘Buy it Now !”

Make sure you emphasise the Unique Selling Point (USP) of your home such as ‘interior designed home’ or ‘ close to surfer’s paradise’. Remember you are creating a picture not just of a home but of a lifestyle.You want purchasers to buy into not just a home but a life. Describe your home in as much detail as possible: room sizes, colors, doors, cabinets. Anything that helps your potential purchaser visualise your home.

* A good closing line will entice the potential buyer to call. You will want to appeal to their desire to own a home, or maybe as a good investment, or even their sense of urgency. “See it Now, before it is gone!”or “Don’t pay your landlord another dime!” are just some examples. Now you have your ad written you will want to place the ad on your chosen auction site and local newspaper and other media..

* Another good method of advertising is “Open House”. You have your house already to show;it looks immaculate,its sparkling clean, the repairs have been made and the clutter cleared, so advertise your “open house”. Create colorful,eye grabbing flyers so everyone who attends your open house will get a flyer before they leave. The flyers describe the your home in detail and talk about price. Distribute them locally and make sure that all your contact details such as phone, email and web address are included.

* Schedule your “open house” for a Saturday or Sunday afternoon between 2 and 5 o’clock in the afternoon. Check your calendar to make sure that your “Open House” is not competing with any kind of major sports playoffs or any religious holidays or local events. An “open house” is a good method of gaining trust ;offer it even if you are selling by auction.You have everything to gain and nothing to lose.

* Create a guest book so you can get the names and addresses of all the potential buyers who attend. Take notes, and write down every positive comment made by those who attend. Keep in touch with people who show an interest. This could be important later on if you reduce your asking price or change the terms of the sale . During the “Open House” talk about local schools and other local amenities.

You may get lucky and have someone interested enough to buy your home on the spot! Have blank sales contracts ready, you can get them from any office supply store or download one from your computer.

Finally on the subject of “Open House” attract more visitors by putting an “Open House” sign in your front yard. Attach balloons for added attention! If you live on a street with little drive by traffic place arrows on other prominent street corners.

If you’re trying to sell your home through auction make sure you use as many photos as possible, give buyers as much information as possible but make them relevant. I’ve seen too many auctions where sellers have taken pictures of anything but their home.. Potential buyers are not interested in your dog or your child or twenty photos of your child’s favorite toy! List photos which show how great your views are, how much space you’ve got, what a fantastic neighbourhood you’re lucky enough to live in.

* Follow these tips and watch your home sell!

About the Author:

Before you buy or sell property through an auction whether its a home, a time share,land or commercial property check out Paul Costello’s great new site. Selling your home by auction.