Link Popularity - How Important Is It? | UniqueArticleDirectory.com

Link Popularity - How Important Is It?

by Peter Slevin

Having links from other sites pointing to your site is the holy grail of search engine optimisation. It is crucial for any successful website, and is the single most important part of your website marketing efforts in order to increase overall reach, link popularity and website traffic. Having quality inbound links will improve your search engine results, which will in the end bring you more visitors. Acquiring new links from other websites, using your keywords as anchor text, will help you improve search engine rankings.

It is important that you try and achieve inbound links from sites that are trusted by search engines. The best way to do this is to use Google’s page rank facility to determine how Google views the site. It is important to remember that 85% of internet visitors use the search engines on a regular basis. Search engines beat all other media in driving visitors to websites. Moreover, the majority of users believe companies found in top search results are major brands which equals brand equity for you.

Trying to obtain inbound links can be a lengthy process if you do not know where to source these out. Employing an internet marketing company to do this for you can save you lots of time spent on research and work.

Getting links from the biggest directories on the internet such as Google Directory and Yahoo directory is a good place to start.

There are thousands of internet directories out there that you can submit your site to. Choose the ones that have a good Google Page Rank as these will have a better effect on your search engine rankings.

Ask suppliers, friends, and associates to link to your site from theirs. Because of your existing relationship with them, this should prove quite easy for you.

PR and article submission is an effective means of acquiring links. Press releases and articles with your URL embedded in the resource box will help you secure links in news articles about your company. It will also help with creating awareness which may lead to unsolicited links from interested parties.

Content is king. We recommend that you constantly update your site’s content, and add new pages. Any search engines’ main goal is to provide surfers with fresh and relevant content. Updating your site on a regular basis will result in search engines rewarding you with higher placement within their results pages.

Getting links is crucial to the success of your website. Whether you decide to pursue this yourself, or employ a consultant to do this for you, it is something you must do. Your success depends upon it.

About the Author:

Peter Slevin owns and operates an Internet Marketing Company in Ireland. He regularly performs SEO on his Irish Gift Store and his Memorial Trees Company.