The BAPE Rise To Fame: A Legend In The Making

by Chris Channing

BAPE is the next thing in fashion, from what can be seen from music videos and other media sources. The clothing line is fresh out of Japan, where it has become one of the dominant forms of clothing for hip hop and rap groups. But not many know the true history of the BAPE line of clothing, which is quite interesting indeed.

BAPE Makes A Debut

BAPE, short for “A Bathing Ape,” is a Japanese company that specializes in new-age trends and sporty clothing. The company caters mainly to hip hop and rap personas, although it extends its reach to several stereotypes.

The founder, who goes by the name of Nigo, created the line in 1993. He marketed the brand by giving away a large amount of free shirts. Nigo also gave celebrities and singers the shirts in hopes that fans would see the brand and buy it from association. As it turns out, Nigo was right, and a steep climb to success went underway.

Bathing Ape Fashion In Today’s World

In today’s culture, the clothing line has spread to multiple countries. Among the dominant countries are the United States and Japan. There are now multiple locations in each country where trendy individuals can purchase the product.

BAPE clothing has received worldwide recognition thanks to the simple marketing ploy Nigo employed in his first campaign. From the very start, he targeted the music industry as a way to sell his product. Today popular hip hop artists such as Kanye West commonly wear the apparel in music videos- giving the BAPE line massive exposure.

What BAPE Is Composed Of

But what made the BAPE clothing line so popular? Even with the best marketing in the world, which Nigo clearly had, a product will fail unless it is of good quality. As many agree, what really set BAPE apart from the competition was simply creativity in design.

The BAPE line of clothing often features “noisy” themes- meaning there are many images or contrasting colors in the design. Some of the designs convey the idea of wealth- which has attracted many who like to show off their wealth to the clothing line.

But contrary to popular belief, BAPE does far more than just shirts. They also create designs in footwear, jackets, hoodies, and even hats. The hoodies and jackets are very famous, as they are the most commonly featured in music videos of hip hop artists and rappers.

Final Thoughts on BAPE Clothing

The success of BAPE has continued over the years since its inception. It is likely that trends are to continue in favor of the line of clothing, as hip hop artists and rappers even today wear the clothing brand. Because of this, it should be considered a long-term investment to obtain BAPE clothing, as th popular is likely to not die out anytime soon.

About the Author:

Trying to find bape shoes? Check out the bape shoe shop!