Niche Marketing Strategy…3 Easy Steps to Success!

by Johannes Nefischer

Allthough there is a lot of hype out there about niche marketing - not many really now how really know how to implement a good niche strategy.

Some are of the opinion that niche marketing is lloking for less competetive keywords - but is that a strategy?

Not really it can be a tool - a tactic that can help you to achieve one step on your way towards your goal

what the heck is niche marketing?

Niche marketing strategy is to focus on your target audience and segment this target audience.

For example you are an marketing freak. And you want to open up your own internet marketing consulting service.

Your first step should be to ask yourself:

Who is my customer?

Everyone who is interested in earning money on the internet seems to be your audience.

This is sure no big help for you when you try to write your first salesletter for your service - as this is not a well defined niche - you would try to be everything for everyone.

Use excel to segment this list. It is important to think of prospects with same intrests.

Here some ideas:

People who have their offline business and want to start using internet as a marketing tool, or people want to start an online home business,…

That would be a good start but you should even segment this a bit more:

Now use the groups you already have and find segments in this group:

Consultants who have not used the internet till now for their offline office or even more targeted - lawyers who want to add internet to their marketing portfolio

Last step is to segment the list horizontally

The next step is to search for all the proplems the people in your segment face.

Example: for your home based business owner who currently works in a day to day job - one problem will be how to start an internet business while working in my day to day job 8 to 10 hours a day.

The laywer may want to use the net to drive a bunch of targeted presold clients to his company.

As a result of this work you get a matrix in your spreadsheet of possible customers and their problems.

Now what do you do with all this?

You have a detailed layout what products you can produce and who is in need of that product. That makes your live a lot easier.

And best of all you will see that there are many people out there who have similar needs and can use same product with just tiny changes.

About the Author:

Johannes Nefischer is the founder of JohannesNefischer.com get your free Report on “Niche Marketing Strategy and How to Implement!” it at Internet Business and Marketing Coach - in German