SEO On Page and Off Page SEO Explained

by M. L. Williams

New Website Needs Visitors

Any new owner of a website knows that having a website with great content is not enough - the site needs people to find it and visit it in order to be successful. That’s where SEO (search engine optimization) comes in.

Finding Your Site - Search Engine Optimization

Most sites get most of their new visitors from search engine results. People go to the search engine to find answers, and your site needs to be on the first page of the listings in order to get those people to click on your link. And Google is the main site you need to worry about since it receives more than half of the search traffic on the web today.

Search Engine Optimization, What is It?

Getting your site placed highly in search engines is done through SEO or search engine optimization. SEO is the act of modifying your site or working with other sites to get your pages to rank highly on search engines, especially Google, for the keyword phrases that you think are important - and that will send relevant visitors to your site.

What are the Two Main Types of SEO?

On site, or on page, SEO is the first type. Off site, or off page, SEO is the other type.

On Page or On Site SEO

When you make changes or write your pages with the search engines in mind, focusing on particular keyword phrases that the search engines will find and index your page for, you are doing on site or on page SEO.

Off Page or Off Site SEO

One word defines off site SEO - links. The search engines, especially Google, place great stock in having keyword rich links that come into your site. The anchor text for such links is the most important part of the link’s structure. The most important part of the linking strategy itself is obtaining links from quality sites, especially sites that are linked by theme to your site.

How Should I Spend My Time on SEO - On Site or Off Site?

It is not just a cop out to say that you must do both types of SEO to be successful. Great content is a good start, but your pages must focus on in-demand keyword phrases to get folks to visit your site. And, you must build links from other sites to get search engines to rank your great content highly.

On the other hand, great content without having anyone linking in to the content will mean that your site will under perform compared to its potential.

Dividing your time between off site and on site SEO will probably profit your site the most.

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