Look Like an LA Celelbrity with Juicy Couture Handbags
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Juicy Couture was originally called Travis Jeans and specialized in maternity wear, especially comfortable jeans. It was founded in 1994 by Pamela Kaist-Levy and Gela Taylor - the wife of John Taylor from the 80’s pop band Duran Duran).
These two women met in a LA clothing store and their first design were maternity jeans made from old Levi’s to which they added elastic to the waist. The sales rocketed after a pregnant Melanie Griffith was photographed wearing them.
But Juicy Couture is best known for its cloth and cashmere tracksuits. Coming in a range of colors, they are not your average daggy tracksuits. They are designed to show off the body’s curves and are a little cheeky with “Juicy” printed on the bum.
Considered the very first “sexy tracksuit” with celebrity appeal, it ensures that you look like you’ve just been to the gym with Madonna. In fact, Juicy Couture’s success has been due to the use of celebrity power. As Jennifer Lopez, Cameron Diaz and Britney Spear began to be photographed wearing their tracksuits, Juicy Couture was catapulted into designer status.
The company does no traditional advertising. Instead, the brand gives free outfits to celebrities and let them become walking billboards on the street and the in the magazines.
In 2003, Liz Claiborne bought the company for $53 million. It is now one of Claiborne fastest growing brands, with revenues quadrupling. Skaist-Levy and Taylor still remain as co-presidents of the company.
The Juicy Handbag Range
What would a celebrity do in LA without a handbag to keep their rsmall dog in? The Juicy Couture Embroidered Terry Pet Satchel comes with leather-trims, mesh windows and a comfy interior cushion to cater for all your dogs needs.
With textured leather shaped into a softly pleated bowler style, the ‘Link Tycoon’ Bowler Bag comes with a chunky chain and logo detail at the front.
Or if a more fun LA celebrity look is what you are after, Juicy Couture ‘Daisy - Baby Fluffy’ Bag is an embroidered terry satchel with wooden beads, logo charms, leather piping and buckled handles.
Tags: Fashion
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